Being a seller, it is not easy to compete with various vendors on Marketplaces like Etsy, eBay, Flipkart, etc. If your services are not up to the mark then customers on the marketplace will go for other sellers. Customer acquisition and customer retention are equally important if you want to achieve your goals of being a marketplace seller. It’s very important to keep them engaged, happy & satisfied with their purchases, and increase customer retention.
As the competition has become very tough, you have to plan your marketing strategies and be one step ahead of your competitors so that you can drive more sales on the marketplace. To get more sales and revenue, you need to drive more traffic and customers. In this write-up, we will discuss some top strategies by which you will be able to get more customers and sales:
1. Consider Each and Every Aspect:
Being a seller, you need to check each and every aspect of your products and services so that you don’t miss a single thing. Sometimes, a small element can ruin the experience of your online shoppers and can make you lose your sales. Check the product pages, description details, and other elements which the customers check before going for a product.
Always remain updated with the changing technology and offer your customers best-in-class service. Optimize your checkout page also and replace your default checkout with a single page checkout to get more conversions.
2. Drive Traffic with SEO:
Getting organic traffic with the help of SEO is one of the best things by which you can grow your business. Take every aspect of the product page and the content into consideration and make it SEO-friendly. Check the content, keywords, heading tags, Alt tags, URLs, etc, and also take care of off-page SEO. It will help you to get higher rankings on your product pages and get more traffic.
3. Promotions and Advertisement:
As the organic traffic is not enough, do run promotions and advertisements of your products. Find out your targeted audience and run ads with Google Ads. When a customer searches anything on Google, they just not check the organic results, they also actively click on the displayed ads to get the best product or service for them. You can also run ads on social media platforms.
4. Get New Leads with Email Marketing:
Being a store owner, you get customers as well as subscribers for your business. With the help of email marketing, you can keep your customers updated about your coming holiday sale and convince them to buy products at a discounted price. You can also convert the subscribers into your customers with the help of email marketing.
5. Focus on Product’s Quality:
With the above-mentioned techniques, you can get a lot of traffic but if the quality of your product is not so good then you will not get as many conversions as you expected. The quality of the product makes your customers loyal and encourages them to buy that product only from you as the quality is the best as compared to your competitors.
6. Social Media Optimization:
Social media platforms are a very popular and powerful means to promote a product and increase brand awareness in a very short period. With the help of social media, you can reach millions of customers and can increase the reach of your business easily. You can do it organically or you can also run paid ads to get results quickly.
With Knowband’s OpenCart Multi vendor Marketplace extension, you can easily convert your OpenCart store into a fully-functional Marketplace and can allow sellers to sell their products. You can know more about the extension in brief from the below links: